About Us

The name logo, as well as being a play on words of ‘semi-precious’, was born one train journey home, from merging part of my name (Seniha) with it’s meaning (precious) and as they say, “The rest is history!”

Creating logo allows me to combine my love of jewellery with my love of travelling to Istanbul and the Middle East, where our beautiful, handmade jewellery is sourced.  Inspired from these trips, where colours and style come alive so effortlessly, logo brings you quality, colourful, unique and affordable jewellery.